Business Law

Download AD-INFINITUM: Legal Checklists for the Advertising Industry by D. Hendrickson,Nicholas Persky,Philip Rebentisch,Holly PDF

By D. Hendrickson,Nicholas Persky,Philip Rebentisch,Holly Bayne,Andrew Ciccone,Gary Kohn,Christina Loza,Lois Erving

within the ads global, a mistake or false impression of proper legislation and laws can adversely influence a crusade, very likely leading to criminal motion, the lack of the buyer, or either. Why threat losing all of the creativity, making plans, cash, and tough paintings that is going right into a campaign?

Ad-Infinitum: felony Checklists for the advertisements is an outline to assist keep away from this kind of state of affairs. Written through a staff of ads legislation specialists for advertising execs, this useful guide discusses the myriad of matters in general confronted via advertisements executives and their staffs. Even higher, armed with precis checklists chanced on inside of each one bankruptcy, you could fast and successfully establish the major concerns that has to be addressed for a profitable campaign.

Topics lined within the ebook comprise felony evaluate of ads claims for FTC/FDA compliance, organization carrier agreements, star expertise agreements, digital/social/mobile concerns, copyright/trademark infringement, IP/music licensing, and sweepstakes/contests, between many others.

Whether you’re a copywriter engaged on a compelling campaign or an government negotiating an service provider contract, this ads legislation guide is a useful source to have to be had earlier than you stroll right into a assembly or make that call!

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